What I'm Reading: Jerry Springer Machine

'What happens when the short-form video bubble pops?' Ryan Broderick, Garbage Day

The takeaway for me from the Geese debacle is not that a bunch of huge fucking losers are getting money from record labels or whatever to astroturf fan campaigns for indie bands. It’s that the current state of short-form video is so unbelievably rancid that it has become inhospitable to anyone with an actual fanbase. There is a delicious irony here. That social platforms could be made irrelevant by their own pivot to video. Congrats, Silicon Valley, you built an infinite Jerry Springer machine and no one wants to use it anymore because it makes them look like Jerry Springer.